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5 Ways the Ad World Has Changed in the Last 10 Years

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~~~~Mashable1

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When Verizon Wireless wanted to drive more foot traffic to its retail stores last winter, the brand supplemented traditional advertising an onsite program called Stop Motion Studio.

Customers could create short, animated videos, decorated with tiny snowmen, reindeer, Santas and other props, to use as their holiday greeting. While they were playing mini-movie mogul, they were also learning about their phone’s capabilities, accessories and add-ons.

This wasn’t your typical telecom commercial. Engineered by ad agency SapientNitro, it touted Verizon’s shop as a cool, fun destination. In so doing, it promoted the brand in ways that a 30-second TV spot never could. Of the consumers who participated, 95% said they learned something new about their phone, and would return to the store for more workshops. A whopping 100% posted their videos to Vine.

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!!!!!5WaystheAdWorldChanged1Image: Mashable composite. Lee Woodgate/Getty Creative

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Click link below for article:

http://mashable.com/2014/09/29/advertising-evolution/?utm_cid=mash-com-Tw-main-link

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Home Shrunken Home

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~~~~TheInternationalNewYorkTimes1

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For most single New Yorkers, the tyranny of living in a small space, or worse, a shared space, is all too familiar.

And with the number of single New Yorkers growing, the demand for more of these spaces is inevitable.

Enter My Micro NY, the city’s first micro-apartment complex, at 335 East 27th Street, with 55 units ranging from 260 to 360 square feet. The building will begin leasing studios this summer for around $2,000 to $3,000 a month

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!!!!!MicroApartments1.

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Click link below for article and slideshow:

http://www.nytimes.com/2015/02/22/realestate/micro-apartments-tiny-homes-prefabricated-in-brooklyn.html?referrer=&_r=1

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Obamacare Is Barely Denting Corporate Profits

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~~~~BloombergBusiness1

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The biggest entitlement legislation in a generation is causing barely a ripple in corporate America.

The Patient Protection and Affordable Care Act — otherwise known as Obamacare — is putting such a small dent in the profits of U.S. companies that many refer to its impact as “not material” or “not significant,” according to a Bloomberg review of conference-call transcripts and interviews with major U.S. employers.

That’s even after a provision went into effect this year requiring companies with 50 or more full-time workers to provide coverage, and after more workers are choosing to enroll in existing company coverage because of another requirement that all Americans get insured.

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!!!!!AffordableHealthCare2.

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Click link below for article (Obamacare Barely Affecting Corporate Profits…):

http://www.bloomberg.com/news/articles/2015-02-19/obamacare-proving-not-a-burden-to-u-s-from-chipotle-to-wal-mart

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~~~~Vox1

Click link below for article (8 Ways The Law Has Proven Its Critics Wrong…):

http://www.vox.com/2015/2/19/8069117/obamacare-critics-wrong

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U.S. Creates 214,000 Jobs In October; Unemployment Rate Falls To 5.8 Percent

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FROM

Huffpost Business

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The U.S. economy added 214,000 jobs in October, as the unemployment rate fell to 5.8 percent, the Bureau of Labor Statistics reported Friday.

Three days after voters registered their sourness about the U.S. economy, the government said Friday that employers added a solid 214,000 jobs in October, extending the healthiest pace of hiring in eight years.

 The Labor Department also said a combined 31,000 more jobs were added in August and September than it had previously estimated. Employers have now added at least 200,000 jobs for nine straight months — the longest such stretch since 1995.
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Saved! Detroit Approved to Set Bankruptcy Plan in Action

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~~~~NBCNews1
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The largest municipal bankruptcy in U.S. history is ending. Federal Judge Steven Rhodes on Friday confirmed Detroit’s plan to emerge from Chapter 9 bankruptcy, allowing the city to erase a $7 billion mountain of unfunded debt and setting it on a course to try to revive its financial fortunes.

Judge Rhodes approved the historic plan to a hushed courtroom shortly after 1 p.m. ET. “The court confirms the plan,” he told an audience that included city officials, creditors, and other onlookers.

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Click link below for article and videos:
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Hackers’ Attack Cracked 10 Financial Firms in Major Assault

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~~~~TheInternationalNewYorkTimes1
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The huge cyberattack on JPMorgan Chase that touched more than 83 million households and businesses was one of the most serious computer intrusions into an American corporation. But it could have been much worse.

Questions over who the hackers are and the approach of their attack concern government and industry officials. Also troubling is that about nine other financial institutions — a number that has not been previously reported — were also infiltrated by the same group of overseas hackers, according to people briefed on the matter. The hackers are thought to be operating from Russia and appear to have at least loose connections with officials of the Russian government, the people briefed on the matter said.

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!!!!!ChaseHacked1Click link ‘Ways to Protect Yourself After the JPMorgan Hacking’ in article for useful info.
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Click link below for article:
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America’s Wealth Gap ‘Unsustainable’ According To Harvard Study

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FROM

Huffpost Business

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 The widening gap between America’s wealthiest and its middle and lower classes is “unsustainable”, but is unlikely to improve any time soon, according to a Harvard Business School study released on Monday.

The study, titled “An Economy Doing Half its Job”, said American companies – particularly big ones – were showing some signs of recovering their competitive edge on the world stage since the financial crisis, but that workers would likely keep struggling to demand better pay and benefits.

“We argue that such a divergence is unsustainable,” according to the report, which was based on a survey of 1,947 of Harvard Business School alumni around the globe, and which highlighted problems with the U.S. education system, transport infrastructure, and the effectiveness of the political system.

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HOMELESS

Getty Images via Getty Images
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