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After asking guys to consider ditching the macho shtick in 2016, Axe body spray, the number-one men’s fragrance brand in the world, is back at it again, this time addressing the never-not-topical conversation of fragile masculinity.

Beginning with the statistic that 72% of guys have been told how a “real man” should behave, the new campaign — titled “Is it ok for guys…” — deals with a number of questions asked by many men, but openly discussed by few.

“Is it ok to not like sports?” “Is it ok to experiment with other guys?” “Is it ok for guys to wear pink?” “Is it ok to be depressed?” These are just some of the questions being asked as part of the brand’s “Find Your Magic” initiative.

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Axe's latest campaign shows why fragile masculinity is even more repellant than B.O. could ever be

Source: Axe

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Click link below for article and videos:

https://mic.com/articles/177408/axes-latest-campaign-shows-why-fragile-masculinity-is-even-more-repellant-than-bo-could-ever-be#.2x5kWqaTN

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