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As the 2016 election winds down, and the White House recedes ever further from his grasp, you might be wondering: “So, what’s the next zany scheme for ol’ Donald Trump?” Many observers suspect he’ll go on to a rewarding new career in election-delegitimizing and fabric-of-nation-corroding, perhaps from a perch at a brand-new media enterprise ― the better to keep wringing coin from his fans’ hands. But what about all the old Trump-branded luxury goods of yesteryear?

No one knows for sure, but it certainly looks like Trump’s namesake company is planning for a brand-damaged future. Bloomberg’s Hui-Yong Yu and James Nash report that “as the race approaches its conclusion amid a torrent of controversy, his company is launching a new brand that won’t carry his name.” Said brand will be known as Scion ― a word you may soon see affixed to a new “line of hotels that will target younger clients.” (”Scion,” of course, means “descendant of a notable family” ― more on that in a second.)

Whatever the plans for Scion, Trump himself is keeping uncharacteristically mum about it. Bloomberg notes that a quote from Donald was conspicuously missing from the organization’s press materials on launch. And let’s face it, that’s kind of weird, considering Trump’s only real skill is talking about how awesome he is.

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http://www.huffingtonpost.com/entry/trump-scion-hotel_us_580f6e1fe4b000d0b1589d66

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