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Listen, in our wild year of performative wokeness, willful sleepiness and flat out nonsense, CoverGirl tried to do something great by rolling out a Katy Perry-supported campaign for its first male brand ambassador, James Charles. 

Now, as a gay who appreciates a face beat like the confederacy as much as the next queen, this breaking of gender norms by highlighting a male as a brand ambassador is great. After all, we live in a society that polices masculinity at every opportunity. Masculinity is so fragile that we even gender cocktails. Having a gay male ambassador represent a makeup brand on National Coming Out Day isn’t just coming out of the closet, it’s burning it down. That said, how about we, and I’m just spitballin’ here, maybe have a trans woman first?

First, let me start by saying (before the social justice warriors sharpen their machetes) that I am not a trans woman; I’m just throwing out some common sense here as a member of the LGBTQ community who myself often feels overlooked. Second, this argument assumes that trans women look at CoverGirl’s cisgender female brand ambassadors and feel unrepresented. Finally, that the insinuation that trans women need makeup to be femme-presenting could be trivializing and commoditizing does not go unrecognized.

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Highlights without contour: How CoverGirl's new campaign missed a few spots

Image Credit: CoverGir

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Click link below for article:

https://mic.com/articles/156595/highlights-without-contour-how-cover-girl-s-new-campaign-missed-a-few-spots#.UJNs9DoCo

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