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Facebook Confirms Autoplaying Video Trial For Ads In Newsfeed

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~~~~TechCrunch1
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Facebook is indeed rolling out autoplaying videos for ad units in your News Feed on both mobile and desktop, something the Wall Street Journal pegged for arrival just a little while before it was made official. The autoplaying ads follow Facebook’s trial of autoplaying non-ad video content on both the web and mobile.

The reasoning behind the decision is simple math in terms of returned value for advertising partners: Facebook claims that its autoplaying videos have seen engagement in terms of views, likes and shares on mobile and desktop increase over 10 percent versus the non autoplaying kind since it started testing them back in September.

Earlier this month, Facebook flat-out revealed in a slide deck obtained by Ad Age that its organic reach was waning, a fact which was used as a stepping off point for the sale of ads, which can drive greater brand visibility. And here it’s foregrounding the interaction metrics – there’s no doubt this is a sales pitch to advertisers, more so than a way to “continue to improve the quality of ads you see in News Feed,” as Facebook actually claims in the release.

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Latest in Web Tracking: Stealthy ‘Supercookies’

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Major websites such as MSN.com and Hulu.com have been tracking people’s online activities using powerful new methods that are almost impossible for computer users to detect, new research shows.

The new techniques, which are legal, reach beyond the traditional “cookie,” a small file that websites routinely install on users’ computers to help track their activities online. Hulu and MSN were installing files known as “supercookies,” which are capable of re-creating users’ profiles after people deleted regular cookies, according to researchers at Stanford University and University of California at Berkeley.

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What ‘History Stealing’ Is

SNEAKY

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http://online.wsj.com/article/SB10001424053111903480904576508382675931492.html?mod=WSJ_Tech_Below_Video

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

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It looks so easy from the outside. An entrepreneur with a hot technology and venture-capital funding becomes a billionaire in his 20s.  But now there is evidence that venture-backed start-ups fail at far higher numbers than the rate the industry usually cites.

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Daniel Dreymann’s antispam service Goodmail failed, despite getting $45 million in venture capital.

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.Click link below for article:

http://online.wsj.com/article/SB10000872396390443720204578004980476429190.html?mod=pls_whats_news_us_business_f

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Polls: Obama holds the edge in Florida, Ohio and Virginia

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After two political conventions and heading into the post-Labor Day sprint, President Barack Obama leads Republican nominee Mitt Romney in the key battlegrounds of Florida, Ohio and Virginia, according to new NBC News/Wall Street Journal/Marist polls of each of these three states.

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http://firstread.nbcnews.com/_news/2012/09/13/13848313-polls-obama-holds-the-edge-in-florida-ohio-and-virginia?lite

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