Facebook is indeed rolling out autoplaying videos for ad units in your News Feed on both mobile and desktop, something the Wall Street Journal pegged for arrival just a little while before it was made official. The autoplaying ads follow Facebook’s trial of autoplaying non-ad video content on both the web and mobile.
The reasoning behind the decision is simple math in terms of returned value for advertising partners: Facebook claims that its autoplaying videos have seen engagement in terms of views, likes and shares on mobile and desktop increase over 10 percent versus the non autoplaying kind since it started testing them back in September.
Earlier this month, Facebook flat-out revealed in a slide deck obtained by Ad Age that its organic reach was waning, a fact which was used as a stepping off point for the sale of ads, which can drive greater brand visibility. And here it’s foregrounding the interaction metrics – there’s no doubt this is a sales pitch to advertisers, more so than a way to “continue to improve the quality of ads you see in News Feed,” as Facebook actually claims in the release.
September 10, 2012
Medical business, celebrities, coffee bean, coffee beans, current-events, dr oz, Dr. Oz Show, food, green coffee, green coffee bean extract, Health, research, restaurants, Science, technology, videos, weight loss, weight-loss benefits Leave a comment
Click link below picture
Green coffee bean extract has been touted for its weight-loss benefits. To learn more about how and if it works, The Dr. Oz Show conducted its own experiment. Read on to learn about the results.
.Click link below for article: